Main Video Concept

Hot Chip (Music Video Edit)

Goodwin Analysis (Performance) - Careful - Paramore

This music video is for the song 'Careful' by Punk Rock Band Paramore which is on their album Brand New Eyes. This music video demonstrates the performing and record elements of the band. This video is more so based upon 'reality' as it shows original footage from the bands touring, performing and recording performance which is entertaining for fans as they feel they can build a stronger relationship with the band.

Goodwin Analysis (Conceptual) - Brick by Boring Brick by Paramore

This music video is Brick by Boring Brick by American Punk Rock band Paramore which is on their Brand New Eyes Album. This video is a conceptual video because it includes strong visual images and metaphorical theme of Alice in the Wonderland that show to have a deeper meaning that correlates to the meaning of the song. It does not tell a story in a linear way but it creates a mood where it is intriguing and interesting to watch. The actual meaning of this video can be interpreted in different ways. This video does not necessarily demonstrate a genre characteristic and neither does it show a illustrative relationship between the lyrics and visuals but rather a contradicting one. The whole video is based on a 'hyper-real' visual experience. The focus of the video is drawn towards the little girl that is acting in the video as a fictional character.

Goodwin Analysis (Narrative) - If I Were A Boy by Beyonce

This music video is for the song If I Were a Boy by r'n'b artist Beyonce on her Sasha Fierce album. This is a narrative video as it shows and demonstrates the troubled relationship that Beyonce's character is going through with her boyfriend. It shows her emotions and feelings towards her boyfriends in regards how he acts in the relationship. The lyrics and visuals definitely correlate as well as the music and visuals. They both are amplified and demonstrate the meaning of the video. The video has many elements of reality as many women have gone through this type of relationship and will be able to relate to the music video. The video is also black and white which can demonstrate various meanings and amplify the relationship.